Frank E. Davis Fish Company marketing letter, 1928



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Description First page of a 1928 direct mail marketing advertisement for seafood products from Frank E. Davis Fish Company.
Date 1928
Source R & A Petrilla, Booksellers, archived at Webcite [here].
Author Frank E. Davis
(Reusing this file)
PD-icon.svg This work is in the public domain in that it was published in the United States between 1923 and 1977 and without a copyright notice. Unless its author has been dead for several years, it is copyrighted in jurisdictions that do not apply the rule of the shorter term for US works, such as Canada (50 p.m.a.), Mainland China (50 p.m.a., not Hong Kong or Macao), Germany (70 p.m.a.), Mexico (100 p.m.a.), Switzerland (70 p.m.a.), and other countries with individual treaties. See this page for further explanation.

Deutsch | English | Español | Français | Italiano | ?????????? | ??? | Português | ??? | +/?

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The text of the letter reads:

Frank E. Davis Fish Company

Packers, Importers and Distributors
Salt Mackerel
Codfish, Fresh Lobster, Etc.
Mail Order Dealers
Founded in 1885 ?
Incorporated in 1909 ?
Gloucester, Mass.
Frank E. Davis, President

Arthur ? Davis, Treasurer

September, 1928

Dear Friend:

There's no use trying. I've tried and tried to tell people about my fish. But I wasn't rigged out to be a letter writer, and I can't do it. I can close-haul a sail with the best of them. I know how to pick out the best fish of the catch, I know just which fish will make the tastiest mouthfuls, but I'll never learn the knack of writing a letter that will tell people why my kind of fish - fresh-caught prime-grades, right off the fishing boats with the deep-seat tang still in it - is lots better than the ordinary stor kind.

But if I can't explain it at least you can taste the difference. So you won't mind will you, if I ship some of my fish direct to your home. It won't cost you anything, unless you feel like keeping it. All I ask is that you try the fish at my expense and judge for yourself whether it isn't exactly what you have always wanted.

In my circular you'll find a full description of the three special offers I am making. If you're like most of my regular customers, you will choose my mackerel offer - a pail containing 12 fillets of fat full-caught mackerel, each fillet sufficient for two or three persons. Or if you prefer a real seafood deliver, then my deep-sea Lobster is just the thing. It comes packed with no shell, no waste, just the tasty, flavorous meat of a 2-pound Lobster. And when you come to compare prices, you'll find that my Lobster - even though more tender than the ordinary kind - COSTS LESS THAN HALF for what you actually eat!

However, I've been saving my real, big treat till last. That's my Special Get-Acquainted Assortment. I've made up this package to let people know how good all my fish are. You see, I can tell people that I give them the first pick of the finest, primest catches. But the best way to let them know that my fish is exactly what I say, is to send a generous meal-size sample as they can taste how good my fish is. That's just what you get in my Get-Acquianted Assortment: sixteen different varieties of delicious seafoods, that will tell you as no fine writing ever can, what a real treat it is to eat fish shipped straight to you home from the fishing ???cks.


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